Roland-Garros eSeries by Renault 2026

Customer

Roland-Garros

industry

Gaming, Sports

year

2026

services

Consulting

Events

Influence

Press Relations

389

Coverages

3 billion

Reach

+2600

Clicks

Project Overview

Since 2022, the teams behind the Roland-Garros eSeries by Renault have entrusted us with their press relations and influencer strategy. This is a long-term partnership that supports every edition of the competition, from preparing announcements through to managing media relations during the final stages.

Each edition involves an international communications campaign, targeting specialist media as well as sports, gaming, esports and general-interest media. Our role is to design the communications materials, manage media relations in the run-up to the event, and ensure the reception and support of the press and key opinion leaders (KOLs) during the final stages.

Challenge

Every year, the Roland-Garros eSeries by Renault brings together players, media representatives and content creators from several countries, at the crossroads of the worlds of tennis and esports.

The challenge lies in developing a communications strategy capable of reaching international audiences with diverse profiles — including sports media, tennis, gaming, esports and the general public — whilst tailoring the messages to each market.

But as the event has progressed over the years, a second challenge has emerged: sustaining media interest from one year to the next. After several editions, it is no longer enough simply to announce the competition. We need to identify new editorial angles, highlight developments in the tournament and offer exclusive opportunities in order to continue to attract coverage from journalists and content creators.

Strategy

1. Defining an international communications strategy We support teams in developing the event’s communications strategy by drafting key messages, a schedule of media appearances and content for national and international media.

2. Produce media-specific materials We produce all the event’s press materials, including a 16-page bilingual press kit, press releases in French, English and Portuguese, and various assets for journalists.

3. Managing international press relations We coordinate media campaigns targeting French and international journalists through multi-channel distribution, personalised follow-ups and region-specific pitching. This approach is reinforced by dedicated local experts in strategic markets such as the United States and Brazil.

4. Managing media and KOL presence during the finals Our team handles invitations to the media and content creators, manages accreditations, welcomes journalists, organises press conferences and individual interviews, and provides media training for players to ensure the event runs smoothly.

Execution

Over the course of successive editions, this collaboration has helped to establish a coherent international communications strategy and boost the visibility of the Roland-Garros eSeries amongst the media and content creators.

The 2026 edition, in particular, brought together 22 media outlets and KOLs on site, generated 389 media mentions worldwide and attracted journalists from the worlds of tennis, sport, gaming, esports and the general media.

Entrusting the PR aspect of Roland-Garros eSeries to 7C Com since 2022 has been one of the best decisions I've made for our project. Thanks to them, we benefit from unprecedented reach and enthusiasm, both in France and internationally, across mainstream, sports, and gaming media. Their boundless energy, adaptability, and unwavering professionalism are part of their DNA. 7C Com is an integral part of our esports competition's organizing team and contributes to its success!