Guild Studio – Kill All Lice

Customer

Guild Studio

industry

Gaming

year

2025

services

Communication strategy

Consulting

Influence

Press Relations

+77M

Reach

12

Country

119

Coverages

Project Overview

To mark the launch of its first playable demo, Guild Studio commissioned us to provide comprehensive support in structuring its communications and preparing its visibility campaign.

Over several months, we worked alongside the team to define their communications strategy, produce the materials needed for the launch, and manage press relations and content creators in connection with the demo. Our aim was to ensure the game benefited from consistent, professional communications tailored to the expectations of both the media and players.

Challenge

For an independent studio, a first campaign is a demanding undertaking. It involves crafting a clear message, preparing the right materials, coordinating the various communication channels and capturing attention in a highly competitive environment.

Our role was to support Guild Studio throughout this preparation process, combining strategic advice, content production and operational execution.

Strategy

1. Defining a communication strategy Developing a comprehensive communication plan incorporating press relations, marketing, social media, events and a detailed timeline to coordinate each key milestone of the campaign.

2. Strengthen communication materials Drafting press releases in French and English, creating the press kit, optimising the Steam page and contributing to the writing of the taglines for both trailers to ensure consistent messaging across all platforms.

3. Prepare the game ahead of its launch Conducting a comprehensive beta test of the demo, providing detailed feedback to the team, proofreading the in-game text and offering editorial support to ensure the most polished version possible was presented.

4. Rolling out the campaign Managing press and influencer relations, distributing demo keys in advance, organising interviews and assisting with the search for publishers to maximise visibility opportunities.

Execution

Beyond press relations, this project illustrates how we support independent studios: by providing support across strategy, content, marketing and operational execution.

By working directly with the development teams, we helped to structure a coherent campaign, professionalise the studio’s communication tools and give the project international visibility during the launch of its demo.

This comprehensive approach resulted in 119 media mentions, reaching 12 countries in 9 languages with a total reach of 77 million, whilst ensuring balanced coverage across specialist media, content creators and social media.

The studio was delighted to be supported by the 7C Com team in promoting its new game, KAL. With constant communication, a passionate and engaging team, and an effective marketing strategy, we eagerly anticipate collaborating with them again.